Ira Pastor, ideaXme life sciences ambassador and founder of Bioquark, interviews Mr. Perry Marshall, business consultant, best-selling author, and founder of Natural Code LLC.
Ira Pastor comments:
On several recent shows we’ve been discussing some of the novel funding mechanisms that have been emerging in and around the biotech space, specifically related to some of the unmet needs and unanswered questions that we have been focused on, particularly related to the health, aging and longevity biology front.
Health Challenge Prizes
We have had guests join us from both the $125 million Healthy Ageing Challenge program of UKRI (UK Research and Innovation) and the $30 million Healthy Longevity Global Grand Challenge of the U.S. National Academy of Medicine. We’ve also talked to folks at the XPrize Foundation, specifically related to their upcoming inducement prize contest for therapeutics for the diseases of aging.
Mr. Perry Marshall Talks of Prize to Discover Humans’ Genetic Code
Today, we are going to continue along this path and touch on these topics, as well as some really big, deeper additional themes and have another fascinating story for you.
Joining me today is Mr. Perry Marshall, who is one of the most sought-after business consultants to multiple industries, and aside from being the author of the world’s best-selling book on digital advertising, 80/20 Sales and Marketing, also wrote the fascinating Evolution 2.0 – Breaking the Deadlock Between Darwin and Design, to bring his electrical engineering perspective to focus on some of the grand unrecognized cellular/biological discoveries from the last century.
Mr. Marshall formed his newest company, Natural Code LLC, to develop and apply core principles of how nature gives rise to information, consciousness and intelligence, and is now offering a $10 million incentive prize, called the Evolution 2.0 Prize, believed to be the largest single award ever in basic science, to the person or team that can solve one of the largest mysteries in history: how genetic code inside cells got there, how cells intentionally self-organize, communicate, then purposely adapt, and where did the information come from in the first place?
This new international competition is intended to speed breakthroughs around the still unknown process of cell communication that the prize organizers predict can turn off cancer, allow robots to think for themselves, and even create new plant life to combat climate change.
Advisory Panel for $10 Million Prize to Discover Humans’ Genetic Code
His advisory panel represents top genetic experts from Harvard, including Dr. George Church, and Oxford, including Dr. Denis Noble – Royal Society biologist and first in the world to model the human heart on a computer, plus a diverse group of investors from private banking, healthcare and biotechnology, software, real estate, publishing and more.
On this show we will hear from Mr. Marshall:
About his background and path from engineering to marketing to solving some of the most important biological and universal questions. His unanswered biologic interests and focus within his book Evolution 2.0 – Breaking the Deadlock Between Darwin and Design, and the open issues between Neo-Darwinism and creationism. What the winner of the Evolution 2.0 Prize must accomplish and the future plans of Natural Code LLC once such a discovery is made.
Credits: Ira Pastor interview video, text, and audio.
Follow Ira Pastor on Twitter: @IraSamuelPastor
If you liked this interview, be sure to check out our interviews with Dr. Roey Tzezana, lead researcher at the XPRIZE Foundation and Dr. Victor Dzau, President of the United States National Academy of Medicine (NAM) and of the United States National Academy of Sciences (NAS)!
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