Hollie Fraser, ideaXme literature reading and writing ambassador, interviews Anabel Jimenez, founder of @inthebookcorner.
The power that moves books – Bookstagramers
From neighbourhood book corners and social networks to city transport systems across the world, a power is moving books. That power is people. Ordinary people who find it irresistible to share their love of books.
They are doing it, on and offline, in huge numbers. And jump at the opportunity when inventive social influencers provide new and imaginative ways in which they can do so.
This pleasant past time has a huge impact on big business and in turn the economy.
So, Hollie Fraser decided to interview a Bookstagramer known to her to find out more.
Global publishing revenue relying on Bookstagramers
Global book publishing revenue is valued by Book Map, (as reported by Publishing Perspectives), at 122 billion euros, that is $143 billion (Source: The New Publishing Standard). People who move books are integral to the growth of a multi billion dollar industry.
Books on the Move
Hollie Fraser is founder of Books On The Move, Instagram profile, @booksonthemove, a global book sharing movement which occupies 20 city transport systems and generates a massive amount of conversation across social networks.
Hollie is also the ideaXme ambassador for literature, reading and writing. In her capacity as ideaXme ambassador she interviews the people who move the world of publishing, reading and writing forward.
She has a big audience of Bookstagramers on Instagram.
Anabel Jimenez talks to Hollie Fraser
Here, she interviews Anabel Jimenez, a hugely successful #bookstagramer and founder of @inthebookcorner on Instagram to find out how she has managed to build such a powerful force to move books. Further, Hollie asks Anabel who she would like to meet and the question that she would like to ask that person. Click the interview link to find out!
Powerful influencers in the publishing world
If you’re in the publishing industry or just a lover of books, this interview is worth a listen. Both interviewer and interviewee are powerful influencers in the book publishing world as well as the ongoing campaign to encourage more people to read.
What is #bookstagram and why is it so important?
#Bookstagram is a community on Instagram. Its hashtag has been used more than 23 million times. Comprised of book lovers, writers and publishers who identify themselves with this hashtag, as well as a series of further hashtags for more detailed classification.
There are more than 800 million active monthly users on Instagram. 40 billion photographs have been published on the platform since its launch. 25 million businesses use it as a marketing tool (Source: Omnicore). Bookstagrammers represent a powerful marketing force on Instagram.
Hollie Fraser describes Bookstagram on Instagram
“Bookstagram is a community of readers and book bloggers on Instagram. The community increases in number every year. I think publishers have begun to take it very seriously. Millions of people use Instagram for book recommendations. Books are discussed on Instagram more than any other social outlet. If a book starts to get a lot of hype on Bookstagram it’s hard to not want to check it out. Publishers are becoming well aware of how much Bookstagram influences readers.
Here, I interview Anabel Jimenez founder of @inthebookcorner. I ask her how and why she started @inthebookcorner.”
Hollie Fraser is a Creative Director working in PR and advertising. She is founder of Books On The Move, a book sharing initiative, which shares free books on public transport in cities across the world.
Originating in London in 2012 with Books on the Underground, it’s now in 20 cities world-wide.
Who is Anabel Jimenez, Bookstagrammer?
Hollie Fraser:
“Anabel Jimenez is Dominican and a NYC native. She’s currently working as a marketing assistant at Gallery Books. She started vlogging about books the summer of 2012 and then moved In The Book Corner to Instagram in 2015, where she now has over 17k followers. Inthebookcorner is the name of her blog across social media platforms including: YouTube, Instagram and Twitter but she maintains it only on Instagram now. She shares photos of books that she’s reading or books that she receives from publishers, as well as doing giveaways for her followers she partners with publishers to promote their books”.
ideaXme is a global ideas movement. It is a podcast, ambassador and mentor programme and soon to be a social network.
We feature the humans behind the big ideas that shape our world. Our mission is to support and inspire both existing and future creators. Furthermore, to entertain all those who love big ideas and great stories in the process.
Read, listen to, or watch our interviews.
Contact Hollie Fraser: [email protected]
Credits: Hollie Fraser, ideaXme reading, writing and literature ambassador interview video, text, and audio
Follow ideaXme on Twitter: @ideaxm
On Instagram: @ideaxme
On YouTube: ideaxme
Find ideaXme across the internet including on iTunes, SoundCloud, Radio Public, TuneIn Radio, I Heart Radio, Google Podcasts, Spotify and more.
ideaXme is a global podcast, creator series and mentor programme. Our mission: Move the human story forward!™ ideaXme Ltd.
Edited and published by ideaXme Ltd. © copyright ideaXme Ltd.
Find us across the internet including YouTube, iTunes, SoundCloud, Libsyn, Medium, www.radioideaxme.com, Spotify, Radio Public, TuneIn Radio and more.
