Andrea Madonald, founder of ideaXme Ltd. interviews Su-Man Hsu facialist, former contemporary dancer and Creator of the Su-Man Skincare range.
“I call my life a beautiful accident. Aged 19 I discovered dance, then Shiatsu and I realized the connection between your physical and emotional wellbeing” Su-Man Hsu
Su-Man Hsu’s message:
“If you really believe what you do, you’ve got to stick to it. Something will happen if you stick to it. Never think ‘what if’. Go towards your dream!”
News:
A new product, said to build on the ingredients used by Chinese royalty is scheduled for launch soon. To receive updates: Contact [email protected]
Background:
Su-Man Hsu, her facial Shiatsu technique and skincare range are featured in publications worldwide. Her clients include Juliette Binoche (for whom she has been the personal facialist for over 5 years), Sienna Miller, Freida Pinto and Joely Richardson.
“Because I grew up in a mud hut, a farm, I discovered ancient Chinese beauty secrets. I pick up from my childhood experience. I blend the best of old, with the best of new.” – Su-Man Hsu
“Her unique beauty ethos is born of a life-long passion for wellness, and a belief in the resilience and potential of the human body. It is therefore no accident that she is a sought-after contributor to leading magazines for lifestyle and beauty advice, was the secret weapon behind Juliette Binoche’s flawless radiance for over five years, and garners rave reviews in the press for her “natural alternative to botox” and “face lift in an hour”.
“I told Juliette Binoche that her face was sagging. She didn’t speak to me during the whole session but a year later she came back and she said she has not been able to find anyone like me. You can only help people by telling the truth and acting on it” – Su-Man Hsu
In creating her signature skincare line, Su-Man returned to her roots as a farm-girl growing up in rural Taiwan, using her instinctive passion for mixing natural ingredients into homemade recipes when products in the marketplace did not offer the “effortless power” she desired for her clients’ facial treatments.
It has been the personal experience, the human experience with people that has been at the heart of what Su-Man does.
“My Skincare range has been created from the wisdom of 10,000 faces, as well as the marriage of East and West.” – Su-Man Hsu
Four years of perfecting led to a capsule collection so well received that she enlisted the help of two leading chemists in Taiwan and France to further refine the formulas to bestow the benefits upon a wider global audience.
“My favourite ingredient is green tea.” – Su-Man Hsu
Each inventively crafted product marries the best of Eastern and Western skincare philosophies, providing the ideal balance of prevention and correction for the ultimate in skin health and radiance. Partnered with Su-Man’s easy application techniques to accelerate and amplify the formula benefits, her lightweight dewy emulsions promote skin that is instantly revitalised and enduringly youthful.
“Skincare should be a ritual and not a chore. Have a love affair with your skin and you will transform it beyond recognition. Life changes your skin, now change your skin for life”. – Su-Man Hsu, su-man.com
The ideaXme interview with Su-Man Hsu:
The Human Story:
Growing up in a mud hut.
Memories of the farm – the hardships of nature.
Su-Man’s first experience of death.
“I saw a big tear falling down our Ox’s cheek….We had to let our Ox go because the government took over our land…”
Her 10 siblings.
Journey to university and later auditions and performances for top ballet companies.
Su-Man’s first celebrity client – Juliette Binoche. How a very direct approach and superior facial has led to Juliette being a client for the past 5 years.
“We need to look after our bodies now because we will see the positive effects not just in the way we look, but in our overall health when we get older” Su-Man Hsu
The Big Ideas:
Combining Su-Man’s secret Chinese ingredients with the latest skincare science.
Her special facial workout.
“You need to understand your body, your face. Discover a routine that helps you.” – Su-Man Hsu
The celebrity client list – how it came about.
“I am forever a farm girl and l love it. Sometimes I feel inferior but as I get older, I am more at ease with myself, I am therefore more at ease with other people, even if they are famous.” – Su-Man Hsu
Why we need to look after our old people – what we put in we will get back!
Who Su-Man would like to meet
The question she would like to ask that person.
Follow: Su-Man @SuManSkincare
Credits: Andrea Macdonald interview video, text, and audio
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