Sir John Hegarty, Creative Director and Board. Advisor ideaXme
Board Advisor and Creative Director ideaXme.
Sir John Hegarty, co-founder of global advertising and communications company BBH (Bartle Bogle Hegarty) and founder of The Garage Soho, Investment Company is one of the world’s most awarded and respected creatives in history. He has written 2 best-selling books with a possible third in the pipeline. Current books, Creativity: There Are No Rules and Advertising: Turning Intelligence into Magic have not just been benchmarks for both the creative and communications industries they have inspired disruptors and innovators across a multitude of sectors.
At the heart of Hegarty’s work, his creativity, business ethos and indeed philosophy of life stands one word. That word is “truth”. Listen to this ideaXme interview or read the transcript of the interview below to learn of how truth and creativity combined has rocketed Sir John Hegarty to the top of the creative world.
“The foundation of any long-term relationship is probably two things, love and truth. You can’t have love without truth. So, truth comes first. What you’re trying to do (in building a brand) is constantly build the truth.” Sir John Hegarty, ideaXme interview, which you can watch here.
As Creative Director of global advertising agency BBH, John Hegarty helped build notable brands such as Levi’s and Audi. In 2012 BBH was sold to Publicis.
The Garage Soho is an early stage investor and brand builder. We invest £100K – £500K into companies pre-series A with a focus on technology enabled consumer brands.
The Garage team work closely with portfolio companies on their brand strategy, creative and media partnerships from the outset and throughout their journey to exit.
