Karen Potter, Director of sustainability hub and ideaXme sustainability ambassador interviews James Longcroft, Founder and Managing Director, CHOOSE Packaging.
Plastic Free Packaging
CHOOSE is a packaging development company that is leading the move away from plastic bottling to environmentally friendly options. CHOOSE uses biodegradable materials that are 100% plastic free in all their packaging and is working to help transition businesses from fossil fuel-based products to sustainable solutions.
James started CHOOSE as a profitable business venture, in doing so he embarked on a journey with unexpected consequences. He began selling water in single use plastic bottles and evolved to a business committed to removing plastics from the economy and out of the eco-system. CHOOSE partners with organisations to provide solutions with a global impact.
Commitment to Sustainability
James graduated from Durham University, with a Bachelor of Science in Chemistry and began his career working with oil companies. Shortly after, he followed his entrepreneurial drive and explored opportunities to begin his own business. From a career rooted in the fossil fuel industry, he now champions business commitment to sustainability and circular economic policies.
Karen is a passionate environment and sustainability campaigner leading Government and Parliamentary efforts to promote Net Zero policy solutions as well as lead on COP26, business, community and civic action. She is a project development specialist with extensive experience in designing and delivering new initiatives to promote sustainability, social responsibility, smart energy, green economy and clean tech investment. Highly experienced in government, NGO and public sector communications, building and managing senior stakeholder relations and media engagement.
Advocate For A Plastic Free Future
In this interview James shares: His journey from business entrepreneur to philanthropist to leading advocate for a plastic free future. James was moved to action after a trip to Africa revealed how effective modest contributions to safe water and development of infrastructure was in the region. He committed to providing more support and began to move into a sustainable and eco-friendly business model.
Credits: Karen Potter, Director sustainability hub and ideaXme sustainability ambassador.
If you enjoyed this interview also check you Karen’s interview with Patrick Mallet founder of ISEAL.
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