Dr. Shima Beigi, Founder of Mindfulness Engineering™️ BSc, MSc, MSc, Ph.D., resilience scientist and ideaXme Rich Connectedness™️ ambassador interviews Miri Rodriguez, Storyteller and Head of Global Internship Program at Microsoft and author of Brand Storytelling.
Dr. Shima Beigi comments:
In this new episode of ideaXme Rich Connectedness Podcast series, I, Dr. Shima Beigi founder of Mindfulness Engineering™️ and ideaXme Rich Connectedness™️ ambassador, connect with Miri Rodriguez, an inspiring woman working with Microsoft, a brand described by many as “one of the most “enlightened organisations in the technology industry” and whose founders are playing a key role in attempting to fight Covid-19, to save lives and businesses.
Brand Storytelling new book by Miri Rodriguez
Brand Storytelling, a newly published book written by Miri, explores how it is possible to strengthen brands with inspiring and lasting identities – “stories”. Due to the ongoing challenge of Covid-19, I decided to focus on ways which entrepreneurs and founders of start-ups can benefit from hearing Miri’s perspective on how their organisations (and respective products and services) can benefit from strengthening their brand stories in times of crisis. So, here we explore the value of storytelling in challenging times to provide valuable tips for businesses and individuals towards recovery.
Importance of Brand Storytelling in a Time of Crisis
As Covid-19 continues to challenge the world’s populations, there is a pressing need to reformulate and rethink how our human community operates. Societies’ ability to change their behaviour critically depends on narratives. At the root of today’s manifold challenges, such as sustainability or creating a peaceful world, lie narratives which connect people. Narratives – “stories” inspire communities to think about and imagine a better world. Inspiring stories nevertheless need to have certain characteristics. Stories are not opinions, but a knowledge base often missing from today’s global conversations. Often one nation’s opinion overpowers others. A misaligned power dynamic which leads to creation of opinions that are void of “collective of humanity” or what we call “the universal human story”.
This interview is in British English
Our mission at ideaXme propels us to find anchors in the shape of individuals whose heroic voice move this human story forward™️. Join us in this conversation and find out how even in pressing times such as this can trigger new narratives. To submit your questions or request an interview to be featured in the Rich Connectedness™️ series, and to watch live interviews coming up, please connect with me on my Instagram platform @dr.shima.beigi or my Twitter @MindfulnessEngi. Don’t forget to subscribe to ideaXme on YouTube.
Interview credits:
Dr. Shima Beigi BSc, MSc, MSc, PhD. Founder of Mindfulness Engineering™ Resilience Scientist, Smart City Expert, Consciousness Coach Fully Certified EMCC Leadership and Mindfulness Coach Yoga Alliance Registered Yoga Instructor Ambassador for Rich Connectedness™ at ideaXme Platform Author of Mindful Smart City Manifesto: Rethinking Smart Cities with Mindfulness Engineering™ Author of God Molecule Coming Soon 2020 ideaXme Rich Connectedness™ ambassador
If you liked this interview, be sure to check out our interview exploring Rich Connectedness through music, science, and spirituality!
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